Contributer
Selling Tips
How to Increase Your Home’s On-screen Appeal
2 years 9 months ago I 0 minutes read I 44 Views
Renee Tulliani
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| <p> </p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><a href="https://www.nar.realtor/">National Association of Realtors</a> (NAR) reports that 50% of all homebuyers in 2019- 2020 found their home online. This is evidentiary proof that promoting and presenting your home online is crucial in determining its ability to attract lucrative leads. However, with the mass of listings that litter the digital scape, making sure that your home stands out amongst the digital noise is crucial. Here are 3 key tips that guarantee that your listing commands a premium space within the marketplace.</span></p> <h2 class="MsoListParagraph" style="text-align: justify; text-indent: -0.25in; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><!-- [if !supportLists]--><span style="font-size: 14pt;"><strong>1. </strong><strong>Virtual Staging </strong></span></span></h2> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Stagged homes are not only more likely to sell faster but also command a premium value compared to non-stagged homes. This is because stagging allows for the buyer to experience an in-depth visualization of what living in the home would be like. Furthermore, pictures of stagged homes attract and retain viewer attention for a considerably longer period of time compared to empty homes and thus allow for greater audience interest levels. </span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">NAR 2019-2020 stats on home stagging are as follows: </span></p> <p class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -0.25in; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><!-- [if !supportLists]-->·<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal;"> </span>The living room is the most important room for stagging as per 47% of buyers. The bedroom was the second most important room as per 42% of buyers and the kitchen was the third most important room as per 35% of buyers.</span></p> <p class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><!-- [if !supportLists]-->·<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal;"> </span>Stagged homes command a 1% to 5% valuation premium compared to similarly non-stagged homes.</span></p> <p class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><!-- [if !supportLists]-->·<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal;"> </span>The median cost to stage a home was $400. </span></p> <p class="MsoListParagraphCxSpLast" style="text-align: justify; text-indent: -0.25in; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><!-- [if !supportLists]-->· The most common or basic aspects of stagging a home included- decluttering, entire home cleaning, removing pets during showings, and carpet cleaning. </span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Virtual staging can either be undertaken via taking pictures/ videos of an actually stagged home or can be undertaken via the placement of virtual fixtures and furniture in an empty home. There are numerous apps and software that allow for the addition and deletion of virtual furniture inside a property, pre-loaded styling and décor templates, and many other DIY features that can bring your home to life.</span></p> <h2 class="MsoListParagraph" style="text-align: justify; text-indent: -0.25in; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><!-- [if !supportLists]--><span style="font-size: 14pt;"><strong>2. </strong><strong>Shareability</strong></span></span></h2> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">The ability of your property to be shared across social media is key in generating traffic. However, shareability is hampered if the shared links or the pictures within them are distorted. Distortion usually occurs due to incorrect scaling while the media is being imported from the listing website onto the social media site. This results in the eventually shared media being too big or small for a friendly user interface. </span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">E.g. As shown below, the original listing on the website displays a vibrant house with all the relevant details on the side, however, as the property is shared onto Facebook, the picture is scaled down to a minute and ineligible thumbnail with only a few basic details mentioned if any. </span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><img src="//s3-us-east-2.amazonaws.com/dealty-prod/uploads/files/000/006/335/original/Capture.jpg?1604349768" alt="" width="901" height="605" /></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Thus, opting for listing portals that are dynamic enough to scale pictures, videos, and information as media on them is shared is pivotal in ensuring content eligibility and tractability. You can evaluate which listing portals allow for easy shareability by test-sharing any one of their properties advertised on their website.</span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><img src="//s3-us-east-2.amazonaws.com/dealty-prod/uploads/files/000/006/332/original/Capture_2.jpg?1604330611" alt="" width="499" height="404" /></span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"> </p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><a href="https://yourdealty.com/buy"><strong>Dealty</strong></a><a href="https://yourdealty.com/buy"> </a>is the best listing portal when it comes to the user interface as properties can easily be shared across a myriad of social media including FB, Pinterest, Twitter, WhatsApp, and more. Furthermore, as listings on <a href="https://yourdealty.com/faq">Dealty </a>are shared, they retain their original formatting and are dynamically scaled to match the screen resolution on whatever platform (computer, mobile phone, tablet) they are accessed from. </span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Shared links are optimally designed to maximize display pictures and carry key and relevant details that make viewers instantly click on a shared link to gather more detail Visit <a href="https://yourdealty.com/contact">Dealty </a>today! </span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><img src="//s3-us-east-2.amazonaws.com/dealty-prod/uploads/files/000/006/333/original/Capture_3.jpg?1604330636" alt="" width="514" height="394" /> </span></p> <h2 class="MsoListParagraph" style="text-align: justify; text-indent: -0.25in; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><!-- [if !supportLists]--><span style="font-size: 14pt;"><strong>3. </strong><strong>Addition of Relevant and Thoughtful Information </strong></span></span></h2> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Crucial information about a home such as the number of beds and baths is mandated, but it’s the additional information that makes a home unique, distinguished, and most importantly keeps viewers hooked on. Observational studies have uncovered that the average human attention span has fallen from 12 seconds to 8 seconds. Therefore, ensuring that not only do people click on your property listing but also read it fully through is essential in securing a successful transaction. </span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Online viewers crave personalized and authentic experiences and thus having a home that has some sort of a back-story of the origin or some other unique aspect automatically increases the home’s appeal. Think of it this way, the most expensive homes ever sold in history all had one thing in common, a compelling story. Whereas some drew inspiration from how they came into existence, others talked about the meaningfulness in the years of renovations that made them into what they are today. Thus, as a home seller, dive deep and dig into an emotive narrative surrounding your home that invokes feelings of awe.</span></p> <p class="MsoNormal" style="text-align: justify; padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><a href="https://yourdealty.com/buy">Dealty </a>helps home sellers and buyers as it customizes the website experience as per viewer needs. It’s retargeting marketing approach also shows prospective viewers with homes that appeal to their specific profile and thus lead to relevant interactions, saving on time, money, and effort. If you’re someone who’s on the lookout to make working in real-estate easy, then visit <a href="https://yourdealty.com/">Dealty<span style="color: red;"> </span></a>today!</span></p> |
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