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    Real Estate Insights

    Do Real Estate Agents Need a Personal Website?

    2 years 9 months ago I 0 minutes read I 116 Views

    Renee Tulliani
    <p style="text-align: justify;">&nbsp;</p>
    <p class="Body" style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 12pt; line-height: 107%;">Today, everybody uses the internet to search for something, whether it's a washing machine or a house. Previously, people had to drive to a specific place to see a home that their agent told them was <a href="https://yourdealty.com/buy">up for sale</a>. In today's world, we simply pick up our phone and pay a virtual visit in a matter of seconds. So being a <a href="https://yourdealty.com/dashboard/resources">real estate agent</a>, you must have a website. You think otherwise? Let me interest you with some facts.</span></span></p>
    <p class="Body" style="text-align: center;" align="center"><span style="font-family: verdana, geneva, sans-serif;"><em><span style="font-size: 12pt; line-height: 107%;">During the home buying process, 92 percent of buyers use the internet at some point.</span></em></span><span style="font-family: verdana, geneva, sans-serif;"><em><span style="font-size: 12pt; line-height: 107%;">&nbsp;</span></em></span></p>
    <p class="Body" style="text-align: center;" align="center"><span style="font-family: verdana, geneva, sans-serif;"><em><span style="font-size: 12pt; line-height: 107%;">During the home buying process, 50% of people use a mobile website or app.</span></em></span><span style="font-family: verdana, geneva, sans-serif;"><em><span style="font-size: 12pt; line-height: 107%;">&nbsp;</span></em></span></p>
    <p class="Body" style="text-align: center;" align="center"><span style="font-family: verdana, geneva, sans-serif;"><em><span style="font-size: 12pt; line-height: 107%;">The first step in the home buying process for 43% of buyers is to look at homes online.</span></em></span><span style="font-family: verdana, geneva, sans-serif;"><em><span style="font-size: 12pt; line-height: 107%;">&nbsp;</span></em></span></p>
    <p class="Body" style="text-align: center;" align="center"><span style="font-family: verdana, geneva, sans-serif;"><em><span style="font-size: 12pt; line-height: 107%;">To learn more about the home buying process, 13% of home buyers go online first.</span></em></span><span style="font-family: verdana, geneva, sans-serif;"><em><span style="font-size: 12pt; line-height: 107%;">&nbsp;</span></em></span></p>
    <p class="Body" style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 12pt; line-height: 107%;">You absolutely must have a website! There's no way around it. You may be wondering why you need your own website if you are already an agent working for a company and that company has a website that features you and your contact information. Here&rsquo;s why. Consider the following scenario: a client goes online to look for a home. When they see your <a href="https://yourdealty.com/">office's website</a>, they'll call, and whoever answers the phone gets the deal. Having a website now seems like a good idea, doesn't it? Times have changed, and now any real estate office can run effectively relying on online listing promotion. To establish yourself as the go-to expert in your area and surroundings, you must market yourself effectively.</span></span></p>
    <h2 style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 14pt;"><strong><span style="line-height: 107%; color: black;">Real Estate Website Benefits:</span></strong></span></span></h2>
    <h3 class="Body" style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><strong><span style="font-size: 12pt; line-height: 107%;">Clients Trust You More:</span></strong></span></h3>
    <p class="Body" style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 12pt; line-height: 107%;">It's important to concentrate on your content while designing your website. You must inform your customers about the services you provide. Especially for first-time buyers, because they are new to the process and are going through it for the first time. What they need is as much knowledge as possible to comprehend the operation. Clients will trust you more if you post blogs and inform them with updates. The majority of agents simply create a website and leave it at that. You must go above and beyond in today's world.</span></span></p>
    <h3 class="Body" style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><strong><span style="font-size: 12pt; line-height: 107%;">You Get To Brand Yourself:</span></strong></span></h3>
    <p class="Body" style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 12pt; line-height: 107%;">You might argue that you don't need a website because your broker or agency provides one as part of your job, but this couldn't be further from the facts. What happens if you decide to quit the firm? You should have your own identity. Moreover, you are competing against multiple agents; you need to have a competitive edge over the other agents. You need to show your clients why they should choose you and not the other agents. This can be done by being active on <a href="https://www.facebook.com/">social media</a> and creating value that clients appreciate. Real estate is usually an emotional process for all the buyers so have a conversation with them to make them feel that you are working in their best interest. By doing this, you will become the go-to agent for many clients.</span></span></p>
    <h3 class="Body" style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><strong><span style="font-size: 12pt; line-height: 107%;">Faster Lead Capture:</span></strong></span></h3>
    <p class="Body" style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 12pt; line-height: 107%;">Real estate brokers used to have to do a lot of fieldwork. Their best chance at marketing and establishing a reputation was by word of mouth. Second, moving the client around and showing them the houses took a lot of time and effort. Visiting a real estate agent&rsquo;s website is perfect for capturing high-quality leads quickly and easily. This is accomplished by including online contact forms for customers or even sellers who visit your website and want to learn more about your services. You will receive an <a href="https://www.gmail.com/">email notification</a> each time a form is completed. Then you can follow up with the client.</span></span></p>
    <h2 style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 14pt;"><strong><span lang="IT" style="line-height: 107%; color: black;">Conclusion:</span></strong></span></span></h2>
    <p class="Body" style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 12pt; line-height: 107%;">It's all about being your clients' go-to resource, building your brand and staying current in your field of expertise in today's society. You should still be prospecting, marketing, and exploring ways to get your name out there and share what you know as a real estate agent. You'll need a forum where you can build yourself as the industry's go-to expert. Share useful information that your readers and fans would want to share with their friends. Having your real estate website is the best way to protect all of these aspects while also maximizing your business's creation and growth.</span></span></p>
    <p style="text-align: justify;">&nbsp;</p>
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    Renee Tulliani

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